George, Garden Route · South Africa
From an idea to launched, and then the one that people remember after
LAUNCHT takes a business from idea to launched and then markets it, for owner-run South African businesses. Buy the whole journey, or buy the marketing or the development on its own. It is the same people either way.
Or WhatsApp us on 063 848 5962
Where you are
Three ways in, and the honest answer about which one you need
Most enquiries arrive naming the biggest of these. A fair number leave having bought the smallest, which is usually the right outcome and always the cheaper one.
- What it is
Launchpad
Opening soonYou have an idea and no business yet.
The whole journey in six phases - the idea, validation, brand, build, launch and marketing - in the order that stops you paying to build something nobody wanted.
- What it covers
Marketing
You have something to sell and nobody is finding it.
Search, content, social, advertising, brand, email and reporting, planned together and measured against the business rather than against each other.
- What it covers
Development
The thing itself needs building, or rebuilding.
Websites, online stores, web and mobile apps, subscription products, and prototypes that test an idea before you commit to building it properly.
Why one company
The handover is where most of the money goes missing
A business that goes from idea to launched the usual way meets four or five suppliers on the way. Somebody researches the market, somebody designs the brand, somebody builds the site, somebody runs the ads. Each one is competent and each one starts by asking what the last one did.
The cost is not the fees, it is the translation. What the research found does not reach the brand. What the brand decided does not reach the site. What the site was built to do is not what the advertising was told to sell. By the end nobody is accountable for whether the thing works, because no one of them ever held more than a quarter of it.
Running it as one thing removes the handovers rather than the suppliers. One positioning, decided once, carried through the build and into the marketing by the people who agreed it. That is also why you can buy any single piece from us without buying the rest: each piece was built to work on its own, because most businesses arrive already halfway through.
How it works
Machinery does the production. A person signs the work.
Research, drafting, search checks, image production, scheduling and reporting run as automated production rather than as billable hours. That is why a company this size can carry the output of a much larger one, and it is the whole reason the pricing works.
Every piece is then read and approved by a person against a written brief for your brand, and rejected if it reads like it could have been made for anyone else. Nothing reaches you or your customers unread. We publish exactly where automation is used and where it is not, because you should not have to guess.
We are based in George, and most of the businesses we work with are owner-run. That shapes how this operates more than any process diagram would: the person who scoped your work is the person who signs it off, and you can get hold of them. There is no account manager relaying messages to a team you never meet, because there is no team you never meet.
Fifteen minutes, and you will know whether we are the right people
No charge and no pitch. What you are trying to build or grow, what is in the way, and an honest answer - including the one where the thing you need is not something we sell.
We have not published client results yet. That is deliberate while the work is still recent, and what you get instead is a written scope with the reasoning in it, which is the thing you can actually judge us on now.